Big Data and Analytics, Innovation
Things are a bit different this Fall at Northwestern University, and it feels great! The Wildcats are undefeated and ranked ahead of Michigan, who they will meet on Saturday in one of the biggest games for the Wildcats in recent memory. Yet, Michigan is favored in the game. Go figure. College football offers us a […]
Advertising, Algorithm, Big Data, Big Data Analytics, Big Data to Big Profits, Chicago, College, Data Capture, Data Science, Facebook, Football, Nestle, Northwestern University, Sports Management
Big Data and Analytics, Digital Strategy
Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]
Amazon, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Coco Cola, CPG, Data Monetization, Data Products, Digital Platforms, Economic Sciences, Kraft, Nestle, Nielsen, PepsiCo, Surge
Big Data and Analytics, Innovation
Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]
Algorithm, Amazon, Amazon Pantry, Analytics, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Coca-cola, CPG, Data Analytics, Grocery Store, Kraft, Nestle, Network Effect, Pepisco, Surge
