Big Data and Analytics, Digital Strategy
Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]
Amazon, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Coco Cola, CPG, Data Monetization, Data Products, Digital Platforms, Economic Sciences, Kraft, Nestle, Nielsen, PepsiCo, Surge
Big Data and Analytics, Digital Strategy
Big Data, Open Data, and the Asymmetry of Information Anytime you own an asset, be it a building, stock, bond, or even a race horse, you want to measure it and determine how its value has changed in the market. Often this process is consider Asset Surveillance. We might think about it as how firms […]
Analytics, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Digital Platforms, Economic Sciences
Big Data and Analytics, Digital Strategy
Big Data Lessons from Ashley Madison: Privacy Implications and Data Monetization Strategies The recent hacking of user data from the match-making site, Ashley Madison has brought into focus a few important lessons that we should consider about how Big Data and our digital trails that are now incessantly monitored. Privacy is a Lost Privilege The […]
Ashley Madison, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Breach, Data Monetization, Data Products, Data Science, Digital Platforms, Economic Sciences, Privacy
Big Data and Analytics, Digital Strategy
Digital platforms are all around us. We used many each day. These platforms serve our needs but also create realms of Big Data – about or lives, media, shopping, health, and interest. LinkedIn is a great example of a powerful and successful digital platform. Parties interface digitally. Data is openly shared, transmitted, created, and then […]
Airbnb, Amazon, Analytics, Apple, Asset Surveillance, Asymmetric Information, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Data Visualization, Digital Platforms, Economic Sciences, Internet, IoT, Mobile
Big Data and Analytics, Innovation
Leveling the Data Playing Field – Forming New Markets The economic concept of asymmetric information is fascinating … so much so that research on the topic earned the 2001 Nobel Prize in economic sciences. The idea is that there is an imbalance of power in a transaction when one party has access to more information […]
Airbnb, Algorithm, Analytics, Apple, Artificial Intelligence, Asymmetric Information, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Data Science, Digital Platforms, Economic Sciences, Uber
