Big Data and Analytics, Innovation
Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]
Algorithm, Amazon, Amazon Pantry, Analytics, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Coca-cola, CPG, Data Analytics, Grocery Store, Kraft, Nestle, Network Effect, Pepisco, Surge
Big Data and Analytics, Innovation
What’s your billboard worth? How do you measure the value of data? Usually it’s a matter of determining how much the data is worth to the business – how it translates into revenue, ROI, cost savings and other quantifiable benefits to the enterprise. But you can also measure how much others value your data. Let’s […]
Algorithm, Analytics, Artificial Intelligence, Asset Surveillance, Asymmetric Information, Big Data, Big Data Analytics, Big Data to Big Profits, Billboard, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, IoT, Location Based Services, Mobile, Real Estate
Big Data and Analytics, Innovation
Leveling the Data Playing Field – Forming New Markets The economic concept of asymmetric information is fascinating … so much so that research on the topic earned the 2001 Nobel Prize in economic sciences. The idea is that there is an imbalance of power in a transaction when one party has access to more information […]
Airbnb, Algorithm, Analytics, Apple, Artificial Intelligence, Asymmetric Information, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Data Science, Digital Platforms, Economic Sciences, Uber
Big Data and Analytics, Innovation
Turning Data into Valuable Data Products In June, WIRED published an infographic that showed the top feeder schools for big technology companies. It used information available on LinkedIn to see where recruits to companies like Apple and Twitter went to college. It meant that the merits and benefits of a college (and presumably all colleges) […]
Airbnb, Algorithm, Analytics, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science
