Innovation, Leadership

Product Branding Challenges in Winner Take All Business: Products As Services

11 Sep , 2017  

Product Branding Challenges in Winner Take All Business: Products As Services At the turn of the past century, the dominant retailer was Sears Roebuck and Company of Chicago, Illinois. Their famous catalog advertised virtually everything an American family would need. Sears also owned many factories that made the products and branded products as Sears, including […]

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