Monetizing Big Data For Big Profits: It Takes More Than Algorithms

Big Data and Analytics, Innovation

Monetizing Big Data For Big Profits: It Takes More Than Algorithms

12 Sep , 2015  

The process of monetizing Big Data is really an exploration, driven by experimentation and identification of value. Here are a few points to keep in mind: 1. Look for Patterns in the Data – before trying to find the needle in the haystack, look for the patterns that describe customers, markets and operations that are […]

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Big Data Monetization Lessons from Zillow

Big Data and Analytics, Innovation

Big Data Monetization Lessons from Zillow

10 Sep , 2015  

The real estate industry has gone through a massive transformation as new real estate websites such as Zillow (and Trulia now owned by Zillow, and Redfin) have brought together Big Data sets on available properties, home buyers, and home sellers. These firms have, in the process, showed us that important lessons and best practices in […]

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The Importance of Data Visualization and Automation in the Realm of Big Data

Big Data and Analytics, Digital Strategy

The Importance of AI, Data Visualization, and Automation in the Realm of Big Data

24 Aug , 2015  

The Importance of AI, Data Visualization, and Automation in the Real of Big Data The heralded economist and Nobel Laureate Herbert Simon is known for saying, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”[1] Indeed, our […]

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Driving Product Sales with Big Data: Amazon’s Threat to Retail

Big Data and Analytics, Digital Strategy

Driving Product Sales with Big Data: Amazon’s Threat to Retail

20 Aug , 2015  

Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]

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Big Data, Open Data, and the Asymmetry of Information

Big Data and Analytics, Digital Strategy

Big Data, Open Data, and the Asymmetry of Information

12 Aug , 2015  

Big Data, Open Data, and the Asymmetry of Information Anytime you own an asset, be it a building, stock, bond, or even a race horse, you want to measure it and determine how its value has changed in the market. Often this process is consider Asset Surveillance. We might think about it as how firms […]

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The Importance of Automation in your Big Data Strategy

Big Data and Analytics, Digital Strategy

The Importance of Automation in your Big Data Strategy

9 Aug , 2015  

Big Data and the Value of Automated Data Capture The development of analytics that can process data and lead to automation and the removal of workers is very much discussion today. We read about artificial intelligence concerns from technology leaders like Bill Gates and economic leaders like Larry Summers. In fact, the use of data […]

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LinkingIn to Data Products

Big Data and Analytics, Innovation

LinkingIn to Data Products

24 Jul , 2015  

Every so often we notice an interesting infographic using LinkedIn Corp. data. What universities, for example, are the primary feeders for tech employers like Apple Inc. (turns out it’s San Jose State) and Microsoft Corp. (University of Washington by a landslide)? What company internships lead to good jobs in different industries? (most are predictable, but […]

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New Book: From Big Data to Big Profits – Success with Data and Analytics"

Big Data and Analytics, Innovation

New Book: From Big Data to Big Profits – Success with Data and Analytics

9 Jul , 2015  

From Big Data to Big Profits: Success with Data and Analytics I am pleased to announce the release of my second book, From Big Data to Big Profits: Success with Data and Analytics, which investigates the use of Big Data to stimulate innovation, enhance operational effectiveness and further business growth. The book examines the evolving […]

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Strategies for Monetizing Big Data

Big Data and Analytics, Innovation

Strategies for Monetizing Big Data

17 May , 2015  

Strategies for Monetizing Big Data The business world has become deeply focused on the use of Big Data to drive business insight and profits. As we have seen in the previous chapters, Big Data offers scale and precision in data. These features allow firms to exercise indirect measurement of assets. I use the term “asset” […]

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Digital Platforms and Big Data Creation

Big Data and Analytics, Digital Strategy

Digital Platforms and Big Data Creation

11 Apr , 2015  

Digital platforms are all around us. We used many each day. These platforms serve our needs but also create realms of Big Data – about or lives, media, shopping, health, and interest. LinkedIn is a great example of a powerful and successful digital platform. Parties interface digitally. Data is openly shared, transmitted, created, and then […]

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