Big Data and Analytics, Digital Strategy
Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]
Amazon, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Coco Cola, CPG, Data Monetization, Data Products, Digital Platforms, Economic Sciences, Kraft, Nestle, Nielsen, PepsiCo, Surge
Big Data and Analytics, Digital Strategy
Big Data, Open Data, and the Asymmetry of Information Anytime you own an asset, be it a building, stock, bond, or even a race horse, you want to measure it and determine how its value has changed in the market. Often this process is consider Asset Surveillance. We might think about it as how firms […]
Analytics, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Digital Platforms, Economic Sciences
Big Data and Analytics, Digital Strategy
Big Data Lessons from Ashley Madison: Privacy Implications and Data Monetization Strategies The recent hacking of user data from the match-making site, Ashley Madison has brought into focus a few important lessons that we should consider about how Big Data and our digital trails that are now incessantly monitored. Privacy is a Lost Privilege The […]
Ashley Madison, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Breach, Data Monetization, Data Products, Data Science, Digital Platforms, Economic Sciences, Privacy
Big Data and Analytics, Digital Strategy
Big Data and the Value of Automated Data Capture The development of analytics that can process data and lead to automation and the removal of workers is very much discussion today. We read about artificial intelligence concerns from technology leaders like Bill Gates and economic leaders like Larry Summers. In fact, the use of data […]
Analytics, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Google, IoT, Sensors
Big Data and Analytics, Innovation
Every so often we notice an interesting infographic using LinkedIn Corp. data. What universities, for example, are the primary feeders for tech employers like Apple Inc. (turns out it’s San Jose State) and Microsoft Corp. (University of Washington by a landslide)? What company internships lead to good jobs in different industries? (most are predictable, but […]
Analytics, Apple, Aribnb, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Career Development, Data Analytics, Data Capture, Data Monetization, Data Products, Data Visualization, Digital Platforms, LinkedIn, Microsoft, Protiviti, San Jose State, Social Network, Uber
Big Data and Analytics, Innovation
From Big Data to Big Profits: Success with Data and Analytics I am pleased to announce the release of my second book, From Big Data to Big Profits: Success with Data and Analytics, which investigates the use of Big Data to stimulate innovation, enhance operational effectiveness and further business growth. The book examines the evolving […]
Airbnb, Amazon, Analytics, Apple, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Cornell University, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, IoT, Kellogg School of Management, Oxford University Press, Technology
Big Data and Analytics, Innovation
Strategies for Monetizing Big Data The business world has become deeply focused on the use of Big Data to drive business insight and profits. As we have seen in the previous chapters, Big Data offers scale and precision in data. These features allow firms to exercise indirect measurement of assets. I use the term “asset” […]
Analytics, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization
Big Data and Analytics, Digital Strategy
Digital platforms are all around us. We used many each day. These platforms serve our needs but also create realms of Big Data – about or lives, media, shopping, health, and interest. LinkedIn is a great example of a powerful and successful digital platform. Parties interface digitally. Data is openly shared, transmitted, created, and then […]
Airbnb, Amazon, Analytics, Apple, Asset Surveillance, Asymmetric Information, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Data Visualization, Digital Platforms, Economic Sciences, Internet, IoT, Mobile
Big Data and Analytics, Digital Strategy
The development of analytics that can process data and lead to automation and the removal of workers is very much discussion today. We read about artificial intelligence concerns from technology leaders like Bill Gates and economic leaders like Larry Summers. In fact, the use of data and analytics has been removing jobs from various industries […]
Analytics, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, IoT, Location Based Services, Mobile, Sensors
Big Data and Analytics, Digital Strategy
Big Data and Big Profits: Nest Optimizes the Mechanical Realm By now, most of us have seen or are even using programmable thermostats. One of the recent and more interesting offerings in this space is from Nest. Nest sells a thermostat that captures data about human presence to self learn what heating and cooling decisions […]
Airbnb, Algorithm, Analytics, Artificial Intelligence, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Google, HVAC, IoT, Nest Labs, Power Utility, Thermostat
