This week at the Kellogg School of Management, my MBA students in the Analytical Consulting Lab will complete their projects in which they have examined data for a firm and built recommendations based on their use of Analytics. It is very popular class and a unique opportunity for our MBA students to practice Analytics in […]
Analytics, Becoming Successful with Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Career Advice, Career Advice for Data Scientists, Career Advice for MBAs, Career Advice in Analytics, Career Development, Careers in Analytics, Data Analytics, Data Monetization, Data Science, Data Visualization, Graphics, Success with Analytics
Disney Does Digital…Very Well! The Disney dive into digital has many looking for lessons from this business leader. Disney supplies customers with Disney MagicBands, wristbands equipped with RFID technology.[1] The wristbands enable customer-level tracking, creating lots of data on transactions, customer check-ins, and customer movements. It is estimated that deploying this technology has cost Disney […]
Analytics, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Breach, Data Capture, Data Monetization, Data Products, Data Science, Digital Platforms, Digital Strategy, Disney, Hotels, MagicBands, Mobile, Privacy, RFID
A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]
Airbnb, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Digital, Digital Disruption, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, IoT, Uber, Uberfication, Uberize
Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]
Airbnb, Algorithm, Analytical Marketing, Analytics, Apple, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Data Science, Digital, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, Marketing, media, Netflix, Sports, Sports Analytics, Sports Management, Uber, Wearables
Big Data and Analytics, Innovation
Everywhere you look there is mention of “Big Data.” But what business people care most about is turning big data into big profits. This is the focus of Russell Walker’s book From Big Data to Big Profits:
Algorithm, Analytics, Asset Surveillance, Asymmetric Information, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Economic Sciences, featured, Harvard Business, IoT, Mobile, Webinar
With the continued growth of Uber in many markets, it is worth considering what Uber has done that drives such success and why so many businesses are seeking an Uberization or Uber-fication solution to their business. Below is a listing of lessons on what to do if you are seeking to Uber-ize your business model. […]
Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Data, Data Analytics, Data Monetization, Digital, economics, featured, Mobile, Risk, Sharing Economy, Start-Up, Uber, Uber-fication, Uberization, Uberize
Big Data and Analytics, Innovation
The rapid and impressive rise of Uber and Airbnb in revolutionizing the car service and lodging industries is a testament to the rise of the “sharing economy.” In the sharing economy, assets that are traditionally owned and utilized by a single person for a single purpose, such as a personal car or personal apartment, are […]
Advertising, Airbnb, Algorithm, Amazon, Analytics, Artificial Intelligence, Automation, Big Data, Big Data Analytics, Data Monetization, Sharing Economy, Strategy, Uber
Big Data and Analytics, Innovation
Things are a bit different this Fall at Northwestern University, and it feels great! The Wildcats are undefeated and ranked ahead of Michigan, who they will meet on Saturday in one of the biggest games for the Wildcats in recent memory. Yet, Michigan is favored in the game. Go figure. College football offers us a […]
Advertising, Algorithm, Big Data, Big Data Analytics, Big Data to Big Profits, Chicago, College, Data Capture, Data Science, Facebook, Football, Nestle, Northwestern University, Sports Management
Big Data and Analytics, Innovation
With the NFL season in full swing, I thought I would share a graphic that impressed me. It shows how Data Visualization and the power of Data Science can help us understand more about our lives and things we enjoy. It was developed by Sean Taylor of the Facebook Data Science Team, and credits go […]
Advertising, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Chicago, Data Science, Entertainment, Facebook, Fan, Football, Map, NFL, Sports, Sports Analytics, Sports manag, Tampa
Big Data and Analytics, Innovation
By Cheryl SooHoo How do you turn your company’s big data into big bucks? First think big and then bigger about the value of your data, says Russell Walker EMP 64, clinical associate professor of Managerial Economics & Decision Sciences at Kellogg. “Your data doesn’t jump out and say, ‘Hey, I am worth hundreds of […]
Analytics, Asymmetric Information, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Science, Digital Platforms, Economic Sciences, Kellogg School of Management, Leadership, Location Based Services, Mobile, Oxford University Press
