Global Insights, Leadership

Is Your Business Capturing the Hyper Growth in the US Hispanic Market?

14 Sep , 2023  

The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.”       Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]

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Global Insights

Economic Opportunities in Hispanic USA: ¡Se Habla Spanglish!

3 Oct , 2021  

The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.”       Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]

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Leadership

My Favorite Super Bowl and Life Lessons, Too!

29 Jan , 2018  

With Super Bowl LII upon us, I thought I’d share a bit about why Super Bowl XVIII remains my favorite Super Bowl. Really, it was Super and offers a few lessons in leadership! Building a Team: A First for Tampa: This was the first Super Bowl to be held in Tampa. Everyone was excited about […]

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