Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

16 Nov , 2016  

Executive Education Course Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science   This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to […]

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Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation

Valuable Data Products: Answers to Career Questions & More

16 Oct , 2016  

Turning Data into Valuable Data Products The acquisition of LinkedIn by Microsoft raises many interesting and valuable business possibilities. LinkedIn is the first and largest repository of data on career paths for millions of people. It has deep and valuable information on firms, the path of careers, and even the best majors for specific careers. […]

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Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

Digital Strategy, Innovation

Becoming a Digital Disruptor

4 Oct , 2016  

A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]

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Big Data and Analytics, Digital Strategy

College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

10 Sep , 2016  

With the college football season underway, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the Big Data […]

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The Two Battlegrounds of E-commerce: Digital and Supply Chain – Lessons from Amazon and Jet.com

Digital Strategy, Risk Management

The Two Battlegrounds of E-commerce: Digital and Supply Chain – Lessons from Amazon and Jet.com

9 Aug , 2016  

Walmart recently announced that it is purchasing Jet.com for some $3.3 billion dollars. For Jet.com, which was founded in January of 2014, it is a remarkable return in a short period of time. The purchase shows that the battleground for E-commerce is being fought on digital convenience and value to customers. E-commerce has two-fronts: the […]

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Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

Big Data and Analytics, Digital Strategy

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

25 Jul , 2016  

This weekend, we learned that Verizon has agreed to purchase Yahoo! for $4.83 billion dollars. Recently, Salesforce.com CEO, Mark Benioff announced that it would have paid more than the $26.2 billion paid by Microsoft for LinkedIn. With Verizon’s $4.4 billion purchase of AOL last year, these mega transactions raise some questions about what is a […]

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Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

20 Jul , 2016  

  Program on Creating Valuable Digital, Social, and Mobile Touch Points with Customer Includes: Measuring & Managing Digital, Social, and Mobile Touch Points with Customers Strategies for Monetizing Big Data Opportunities for Creating Data Products Leading the Data Science Team Creating New Data for Digital Disruption Managing Data Assets for Growth and Innovation Professor Walker […]

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What is Your Data Worth? More on LinkedIn, Microsoft, & the Value of User Data

Big Data and Analytics, Digital Strategy

What is Your Data Worth? More on LinkedIn, Microsoft, & the Value of User Data

16 Jun , 2016  

The recent announcement of Microsoft’s acquisition of LinkedIn has raised many questions about how Microsoft will monetize this data. In my recent article of how Microsoft can create value from this transactions, many people rightfully raised the point that data contributed to LinkedIn is given in exchange for networking. LinkedIn, like all social media and […]

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Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

Big Data and Analytics, Digital Strategy

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

14 Jun , 2016  

The opportunities ahead for Microsoft and LinkedIn are many. There are also some important lessons for the tech industry. This, the largest of Microsoft’s acquisitions, is really about buying data and data assets. Here are my thoughts on opportunities going forward and lessons leaned from the LinkedIn sale: Microsoft can make LinkedIn the Greatest Expert […]

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Practical Career Advice and Best Practices in Analytics

Career Advice, Innovation

Practical Career Advice and Best Practices in Analytics

6 May , 2016  

This week at the Kellogg School of Management, my MBA students in the Analytical Consulting Lab will complete their projects in which they have examined data for a firm and built recommendations based on their use of Analytics. It is very popular class and a unique opportunity for our MBA students to practice Analytics in […]

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