Big Data to Big Profits: What’s Your Billboard Worth?

Big Data and Analytics, Innovation

Big Data to Big Profits: What’s Your Billboard Worth?

22 Nov , 2014  

What’s your billboard worth? How do you measure the value of data? Usually it’s a matter of determining how much the data is worth to the business – how it translates into revenue, ROI, cost savings and other quantifiable benefits to the enterprise. But you can also measure how much others value your data. Let’s […]

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Big Data to Big Profits: Asset Surveillance & Economic Value

Big Data and Analytics, Innovation

Big Data to Big Profits: Asset Surveillance & Economic Value

22 Nov , 2014  

Leveling the Data Playing Field – Forming New Markets The economic concept of asymmetric information is fascinating … so much so that research on the topic earned the 2001 Nobel Prize in economic sciences. The idea is that there is an imbalance of power in a transaction when one party has access to more information […]

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Big Data to Big Profits: Turning Data into Valuable Data Products

Big Data and Analytics, Innovation

Big Data to Big Profits: Turning Data into Valuable Data Products

22 Nov , 2014  

Turning Data into Valuable Data Products In June, WIRED published an infographic that showed the top feeder schools for big technology companies. It used information available on LinkedIn to see where recruits to companies like Apple and Twitter went to college. It meant that the merits and benefits of a college (and presumably all colleges) […]

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