Big Data and Analytics, Innovation

Big Data is Transforming Consumer Packaged Good (CPG) Marketing

11 Feb , 2015  

Big Data is Transforming Consumer Packaged Good (CPG) Marketing

Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]

, , , , , , , , , , , , , , , ,

Digital Strategy, Innovation

Sharing Data in the Sharing Economy

5 Dec , 2014  

The rapid and impressive rise of Uber and Airbnb in revolutionizing the car service and lodging industries is a testament to the rise of the “sharing economy.” In the sharing economy, assets that are traditionally owned and utilized by a single person for a single purpose, such as a personal car or personal apartment, are […]

, , , , , , , , ,

Digital Strategy, Risk Management

Managing Data Breaches and Cyber Risks

23 Nov , 2014  

Data Breaches Impact Reputations and Customers A data breach can lead to terrible consequences for you and your customers. In addition to devastating financial losses, the damage to your reputation and brand may be irreversible. Yet, despite the risks, some firms still view cyber crimes as random events. They take a “this will never happen […]

, , , , , , , , , , , , , , ,

Leadership, Risk Management

How to Win With Risk Management

22 Nov , 2014  

Winning with Risk Management

A Q&A with Russell Walker about risk management Many people think about risk management as a defensive strategy, a tool for minimizing exposure to economic crises or public-relations blowouts. But Russell Walker, a clinical associate professor of managerial economics and decision sciences at the Kellogg School of Management, argues that businesses should be thinking about […]

, , , , , , , , , , , , , , , , , , , , , , , , ,

Innovation, Risk Management

Winning with Risk Management

22 Nov , 2014  

Winning with Risk Management

Traditionally, organizations have viewed risk management as a corporate requirement, and have often positioned it along with audit and regulatory functions. Some have even empowered and titled corporate groups to “manage risk” along these lines. This charge has often revolved around managing insurance policies and reviewing reports from rating agencies, which suggests that risk management […]

, , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data and Analytics, Innovation

Big Data to Big Profits: What’s Your Billboard Worth?

22 Nov , 2014  

Big Data to Big Profits: What’s Your Billboard Worth?

What’s your billboard worth? How do you measure the value of data? Usually it’s a matter of determining how much the data is worth to the business – how it translates into revenue, ROI, cost savings and other quantifiable benefits to the enterprise. But you can also measure how much others value your data. Let’s […]

, , , , , , , , , , , , , , , , ,

Big Data and Analytics, Innovation

Big Data to Big Profits: Asset Surveillance & Economic Value

22 Nov , 2014  

Big Data to Big Profits: Asset Surveillance & Economic Value

Leveling the Data Playing Field – Forming New Markets The economic concept of asymmetric information is fascinating … so much so that research on the topic earned the 2001 Nobel Prize in economic sciences. The idea is that there is an imbalance of power in a transaction when one party has access to more information […]

, , , , , , , , , , , , , , ,

Big Data and Analytics, Innovation

Big Data to Big Profits: Turning Data into Valuable Data Products

22 Nov , 2014  

Big Data to Big Profits: Turning Data into Valuable Data Products

Turning Data into Valuable Data Products In June, WIRED published an infographic that showed the top feeder schools for big technology companies. It used information available on LinkedIn to see where recruits to companies like Apple and Twitter went to college. It meant that the merits and benefits of a college (and presumably all colleges) […]

, , , , , , , , , , ,